We are used to not noticing the thing around us that accompanies us almost everywhere we go. Packaging. Once a simple parchment or canvas bag has now become a high-tech stand-alone product. An immutable attribute of any item for sale. At the same time, almost all packages are made very, very simple: printing with four basic colors, yellow, blue, purple and black. Just four colors make up the whole bright, noisy and screaming world that surrounds us from all sides. And the images of this world that guide our actions, push us to buy and change our attitude to things, often distracting from the original goal, all of them are also made up of four colors, like DNA molecules from four amino acids.
Painted with a plastic card and a palette knife. Acrylic on acid-free 100% cotton paper. Full size is an A2 format (594 x 420 mm) acid-free paper sheet.
More to come.
My project is called "Packaging". Using abstract and simplified form, I suggest taking a look at it from a new angle, expanding the complex images into the basic four colors. Understand how a few pigments and paper subtly control our lives, dreams, and desires. The packaging in the project is presented in its original form, usually hidden from the eyes of buyers: an abstract typographic sheet, with all technical and cut marks, and control elements. The whole world is reflected in the packaging through the mixing of four colors, but due to the limitations of this method, everything is extremely simplified and flattened, at the same time an exact copy and a pale reflection of reality. And recently, we often hear about the" packaging " of a person, the image, the outer shell that is proposed to create for everyone to see, hiding the real self under layers of husk. Packaging is everywhere and at the same time invisible, an assistant and a deceiver, a useful device and harmful garbage that has nowhere to go. I don't judge packaging in the project, just provide a subject to think through.
If you'd like to purchase any of these works, please feel free to contact me at email@example.com